2023 年對(duì)于女性體育界來說是關(guān)鍵的一年——NCAA 女子籃球錦標(biāo)賽和女子世界杯等破紀(jì)錄的賽事定義了這一轉(zhuǎn)折點(diǎn)。

預(yù)計(jì)女子運(yùn)動(dòng)在未來一年將變得更加盛大。

新的職業(yè)女子冰球聯(lián)盟于一月份拉開了首個(gè)賽季的序幕。

即將舉行的奧運(yùn)會(huì)，男女運(yùn)動(dòng)員人數(shù)將相等，這在奧運(yùn)會(huì)歷史上尚屬首次。

德勤預(yù)測(cè)，到 2024 年，女子精英運(yùn)動(dòng)的收入將首次超過 10 億美元，比 2021 年行業(yè)評(píng)估增長 300%。

很難確切地指出是什么推動(dòng)了女子運(yùn)動(dòng)的突然普及。

一些球迷指出，像網(wǎng)球運(yùn)動(dòng)員

可可·高夫和大學(xué)籃球明星凱特琳·克拉克這樣的年輕新星正在吸引新的觀眾觀看他們的運(yùn)動(dòng)，而教練和體育高管將這種增長歸因于對(duì)女子職業(yè)聯(lián)賽的新投資和更多的贊助機(jī)會(huì)。

女子體育運(yùn)動(dòng)的這四個(gè)突出時(shí)刻突顯了其在過去一年中的成功，并可能暗示其在 2024 年將繼續(xù)崛起：

有史以來參加人數(shù)最多的女子體育賽事

2023 年 8 月 30 日，內(nèi)布拉斯加州林肯紀(jì)念體育場(chǎng)對(duì)陣奧馬哈小牛隊(duì)的比賽前，內(nèi)布拉斯加州玉米殼隊(duì)站在球場(chǎng)上進(jìn)行介紹。

史蒂文·布蘭斯科姆 |

蓋蒂圖片社體育|

蓋蒂圖片社

8月30日，內(nèi)布拉斯加州的一場(chǎng)大學(xué)排球比賽在看臺(tái)上打破了世界紀(jì)錄。

內(nèi)布拉斯加州玉米殼隊(duì)吸引了超過 92,000 名球迷，他們表示，他們對(duì)陣內(nèi)布拉斯加州奧馬哈隊(duì)的比賽吸引了有史以來觀看人數(shù)最多的女子體育比賽。

林肯紀(jì)念體育場(chǎng)的球迷數(shù)量打破了此前在西班牙2022年歐冠聯(lián)賽中巴塞羅那隊(duì)對(duì)陣沃爾夫斯堡隊(duì)時(shí)創(chuàng)下的91,648人的紀(jì)錄。

三屆奧運(yùn)會(huì)獎(jiǎng)牌得主喬丹·拉爾森 (Jordan Larson) 在大學(xué)時(shí)曾為 Huskers 隊(duì)效力，并于 2023 年以助理教練的身份重新加入球隊(duì)，她隨美國女排在加拿大旅行時(shí)在網(wǎng)上觀看了這場(chǎng)歷史性的比賽。

“隊(duì)里的另外兩名前哈斯克隊(duì)員賈斯汀·王-奧蘭特斯和凱爾西·羅賓遜，我和我把溪流拉了上來，從我們所在的地方觀看比賽，我感到不寒而栗，所以我只能想象在體育場(chǎng)里的感覺，”她告訴我們CNBC 做到了。

“我認(rèn)為最酷的部分是我有來自世界各地的朋友發(fā)短信問我，‘內(nèi)布拉斯加州發(fā)生了什么事？’”

據(jù) NCAA 報(bào)道，2023 年對(duì)于大學(xué)女排來說是破紀(jì)錄的一年，比賽上座率和電視收視率飆升，并認(rèn)為夏季比賽的成功激發(fā)了人們對(duì)這項(xiàng)運(yùn)動(dòng)的更大興趣。

The game wasn't just a celebration for Nebraska, but a statement for "all women in sports," Larson adds. "To what it has done to the world of volleyball, and now the capacity for our sport, is huge."

The Caitlin Clark effect

Caitlin Clark of the Iowa Hawkeyes waves to the crowd during senior day festivities after the match-up against the Ohio State Buckeyes at Carver-Hawkeye Arena on March 3, 2024 in Iowa City, Iowa.

Matthew Holst | Getty Images Sport | Getty Images

A few weeks after Nebraska's historic game, the University of Iowa women's basketball team, led by 22-year-old Caitlin Clark, hosted their own outdoor preseason game in its football stadium, drawing more than 55,000 fans.

It's hardly surprising that such a large crowd turned out to see the Hawkeyes, as Clark's dominance on the court converts more casual viewers to women's college basketball fans.

Clark, a sharpshooting point guard with impressive range, has broken several major records across men's and women's college basketball — most recently on March 3, when she became the NCAA Division 1 all-time leading scorer in men's and women's college basketball in Iowa's game against Ohio State.

Clark has drawn all kinds of celebrities to Iowa Hawkeye games, from actor Jason Sudeikis to rapper Travis Scott.

Her performance has also lured in millions more viewers to college women's basketball at home: The 2023 NCAA Division 1 championship game, where the Hawkeyes lost to Louisiana State University, had nearly 10 million viewers on ABC and ESPN2, a record for an NCAA women's basketball game.

The "Caitlin Clark effect" could soon be seen in women's professional basketball as Clark recently announced that she is forgoing her last season of college hoops to enter the WNBA draft.

"I'm just kind of ready for the next chapter and a new challenge in my life," Clark said in a March 7 interview with "Good Morning America" co-anchor Robin Roberts. "And what I've been able to do here has been very, very special."

A championship game draws the biggest crowd in WNBA history

Courtney Vandersloot of the New York Liberty drives to the basket during the game against the Las Vegas Aces during game 3 of the 2023 WNBA Finals on October 15, 2023 at the Barclays Center in Brooklyn, New York.

Evan Yu | National Basketball Association | Getty Images

The momentum for women's basketball carried into the WNBA, which had its most-watched season in 21 years.

The New York Liberty hosted the largest crowd in WNBA history — clocking in at 17,143 — at Barclays Center on October 15 for Game 3 of the Finals, where the Liberty played against the Las Vegas Aces. The Aces won, becoming the first WNBA franchise in 21 years to repeat as champions (the Aces also won the championship in 2022).

“看到去年 WNBA 總決賽的所有觀眾人數(shù)記錄真是太了不起了，”自由隊(duì)主教練桑迪·布隆德羅說道。

“這真正證明了在巴克萊中心這樣適當(dāng)?shù)奈枧_(tái)和聚光燈下，女子體育運(yùn)動(dòng)能夠蓬勃發(fā)展。

Brondello 補(bǔ)充道，她期待在 2024 年迎來更多的觀眾，并在 5 月開始的下一季“希望能打破更多的觀眾記錄”。

歷史性的女足世界杯

西班牙球員于 2023 年 8 月 20 日在澳大利亞悉尼的澳大利亞體育場(chǎng)舉行的 2023 年澳大利亞和新西蘭女足世界杯西班牙隊(duì)與英格蘭隊(duì)的決賽中慶祝獎(jiǎng)杯。

馬克·阿特金斯 |

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2023 年國際足聯(lián)女足世界杯 7 月和 8 月在澳大利亞和新西蘭舉行的 64 場(chǎng)比賽中打破了多項(xiàng)重大記錄。

近200萬球迷現(xiàn)場(chǎng)觀看了比賽，成為女足世界杯歷史上觀看人數(shù)最多的賽事。

國際足聯(lián)女足事務(wù)負(fù)責(zé)人薩萊·巴雷曼 (Dame Sarai Bareman) 女士表示，該組織于 2018 年推出的首個(gè)提高女性足球參與度的全球戰(zhàn)略是去年世界杯如此成功的主要原因。

該戰(zhàn)略包括針對(duì)有抱負(fù)的女運(yùn)動(dòng)員的發(fā)展計(jì)劃，以及向全球更多球迷介紹這項(xiàng)運(yùn)動(dòng)的舉措。

“當(dāng)國際足聯(lián)做出大膽決定，將賽事參賽隊(duì)伍從 24 支球隊(duì)擴(kuò)大到 32 支球隊(duì)時(shí)，外界擔(dān)心女子比賽還沒有準(zhǔn)備好，競(jìng)爭(zhēng)平衡將成為一個(gè)問題，”她說。

“但我們最終在球場(chǎng)上看到的令人難以置信——它真正展示了全球女子比賽的實(shí)力。”

德勤將去年的世界杯視為女子職業(yè)體育發(fā)展的一個(gè)重大轉(zhuǎn)折點(diǎn)，該賽事創(chuàng)造了超過 5.7 億美元的收入。

巴雷曼對(duì)此表示同意。

“新星涌現(xiàn)，體育場(chǎng)擠滿了人，全世界都在談?wù)撆幼闱颍彼f。

“對(duì)于下一代，年輕的女孩和男孩來說，在售完的體育場(chǎng)看到這種水平的足球是很正常的。”

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